Blu at the W
Following in the tradition of VIP popup parties surrounding the Formula One circuit, Blu at the W premiered in tandem with Austin’s first Grand Prix. With the W Hotel ballroom as a palette, LIGHTfaktor brought in truss and an arsenal of moving lights to create a club atmosphere in an unexpected environment. Custom chandeliers and floor sculptures added the finishing touches and resulted in much of Blu’s signature branding. LIGHTfaktor also illuminated the high-profile fashion show featuring HUGO BOSS and Versace.